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Voice-Enabled Marketing in 2025

by Sparkle Insights | Jul 27, 2025 | Advertising, Market Research, Marketing, Technology

By Brittany Chiu     The marketing world is undergoing a powerful shift as voice technology moves into the mainstream. With smart speakers present in nearly three-quarters of American homes and voice assistants integrated into everything from smartphones to...

Fast Food, Fresh Perspective: What McDonald’s in Sweden Taught Me About the Future of Quick Eats

by Sparkle Insights | Jul 27, 2025 | Advertising, Culture, Marketing, Popular Culture, Social Media

By Iris Yim   What comes to mind when you hear the words fast food?   If you’re in the U.S., chances are the associations aren’t flattering. Over the years, I’ve heard everything from “Supersize Me” and “overly processed” to “not real...

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  • Fast Food, Fresh Perspective: What McDonald’s in Sweden Taught Me About the Future of Quick Eats
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