by Sparkle Insights | Jan 17, 2017 | Blog, Hispanic, Multicultural Marketing
Over the past two decades, multicultural marketing discussions and strategy have evolved in many aspects. This can be observed in the US, where marketing has shifted from a segmented approach targeting specifically either the Hispanic, African American, Asian...
by Sparkle Insights | Oct 19, 2016 | Asian American, Blog, Multicultural Marketing, Popular Culture
In my career as a market researcher, I have tested many concepts and taglines transcreated (The process of adapting a message from one language to another, while maintaining its intent, style, tone and context) for multicultural audiences. Most of the time, the...
by Sparkle Insights | Sep 16, 2016 | Blog
According to the newly released inaugural annual survey of entrepreneurs by the Census, more than half of the minority-owned firms with paid employees were Asian-owned. This represents great opportunities for companies that provide services to business...
