by Sparkle Insights | May 20, 2025 | Culture, Popular Culture
By Iris Yim What does it take to leave everything behind, arrive in a new country with no English, quit nursing school, and—through grit, creativity, and sheer determination—build a thriving career as a full-time artist? Meet Yu Shu, a Chinese immigrant,...
by Sparkle Insights | May 15, 2025 | Multicultural Marketing, Shopping
By Iris Yim and Brittany Chiu Seafood is a cornerstone of cultural identity for multicultural communities in the United States, reflecting centuries of tradition, migration, and adaptation. From the Gullah Geechee’s crab rice in coastal Georgia to the...
by Sparkle Insights | May 15, 2025 | AI, Market Research, Technology
By Brittany Chiu AI has rapidly evolved from a futuristic concept to an essential force driving marketing innovation. As we move through 2025, three key developments are fundamentally transforming how brands connect with consumers: conversational advertising...
by Sparkle Insights | May 15, 2025 | China, Chinese, Culture, Gaming, Media and Entertainment
By Brittany Chiu For years, the gaming industry has pigeonholed female players into simplistic match-3 puzzles or basic visual novels. But that’s all changing now. Love and Deepspace, known as 恋与深空 in Chinese and launched by PaperGames in January 2024, is...
by Sparkle Insights | May 14, 2025 | China, Chinese, Culture, Multicultural Marketing, Popular Culture, Shopping
By Brittany Chiu In the competitive landscape of consumer goods, a Chinese phenomenon is reshaping how brands engage with younger audiences globally. POP MART—which recently topped the U.S. App Store’s shopping app rankings—and its signature characters...
