by Sparkle Insights | Dec 12, 2025 | AANHPI, Advertising, AI, Asian, China, Chinese, Market Research, Marketing, Media and Entertainment
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on Oct. 24 – 26, 2025. It’s hard to escape the conversation about Artificial Intelligence. Every day brings a...
by Sparkle Insights | Dec 11, 2025 | AANHPI, Advertising, AI, Asian, China, Chinese, Culture, Media and Entertainment, Technology
By Brittany Chiu AI companion apps are projected to generate $120 million in 2025, with users spending over an hour daily in emotionally intimate conversations with digital partners. Platforms like Replika, Character.ai, and Talkie have collectively drawn tens...
by Sparkle Insights | Dec 6, 2025 | AANHPI, Advertising, AI, Asian, China, Chinese, Market Research, Marketing, Media and Entertainment
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on Oct. 24 – 26, 2025. The presentations from the 2025 AdAsia and China International Advertising Festival highlight...
by Sparkle Insights | Dec 6, 2025 | AANHPI, Advertising, AI, Asian, China, Chinese, Market Research, Marketing, Media and Entertainment, Technology
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on Oct. 24 – 26, 2025. The message coming out of AdAsia 2025 and the China International Advertising Festival...
by Sparkle Insights | Dec 5, 2025 | AANHPI, Advertising, AI, Asian, China, Chinese, Market Research, Marketing, Media and Entertainment, Technology
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on Oct. 24 – 26, 2025. As AI commoditizes content creation and industrializes efficiency, the advertising...
