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WeChat is more than a messaging app, it’s a life style app, an ecosystem and … virtual Chinatown?

WeChat is more than a messaging app, it’s a life style app, an ecosystem and … virtual Chinatown?

by Sparkle Insights | Sep 11, 2018 | Asian American, Multicultural Marketing

Launched in 2011 by Tencent, WeChat has evolved from a social media app to an ecosystem, an indispensable part of most Chinese consumers’ daily life. WeChat hit 1 billion monthly active user in the first quarter of 2018.  According to according to Kimberly Lee,...

Why WeChat should be part of your social media strategy and marketing mix, and why you should care

by Sparkle Insights | Aug 27, 2015 | Blog

By Iris Yim   Although WeChat is relatively unknown in the U.S., it has close to 550 million actively monthly users and has become the default social media and a cultural and social phenomenon in China in the short amount of time since its launch in 2011.  ...

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