by Sparkle Insights | Dec 6, 2025 | Advertising, AI, China, Chinese, Market Research, Marketing, Media and Entertainment
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on Oct. 24 – 26, 2025. The presentations from the 2025 AdAsia and China International Advertising Festival highlight...
by Sparkle Insights | Dec 6, 2025 | Advertising, AI, China, Chinese, Market Research, Marketing, Media and Entertainment, Technology
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on Oct. 24 – 26, 2025. The message coming out of AdAsia 2025 and the China International Advertising Festival...
by Sparkle Insights | Dec 5, 2025 | Advertising, AI, China, Chinese, Market Research, Marketing, Media and Entertainment, Technology
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on Oct. 24 – 26, 2025. As AI commoditizes content creation and industrializes efficiency, the advertising...
by Sparkle Insights | Dec 5, 2025 | Advertising, AI, China, Chinese, Market Research, Marketing, Media and Entertainment, Technology
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on Oct. 24 – 26, 2025. The presentations from the 2025 AdAsia and China International Advertising Festival reveal an...
by Sparkle Insights | Aug 23, 2024 | Asian American, China, Chinese, Culture, Travel
by Iris Yim From July 1 to 19 this year, I traveled through China with my husband and two children, visiting Xi’an, Xining, and Qinghai Lake in northwestern China; Chengdu in the southwest; and finally heading south to my hometown of Zhaoqing in...
