Sparkle Insights
  • Home
  • About Us
  • Work
  • Services
  • Insights
  • Blog
  • Contact Us
Select Page
Decoding Culture from the 3AF 2017 Asian Marketing Summit

Decoding Culture from the 3AF 2017 Asian Marketing Summit

by Sparkle Insights | Jun 16, 2017 | Asian American, Blog, Multicultural Marketing

During the past few years, there has been a lot of debate on various approaches to marketing to today’s multicultural, minority-majority consumers, namely, whether a segmented/targeted approach or a Total Market approach would be more effective. At the heart of...

Recent Posts

  • The Emotion Economy Meets the AI Ecosystem: How China’s Youth Are Redefining Consumption Through ‘Yueji’ (悅己) and Digital Companionship
  • The Calibration Layer: Why Human Research is the New Source Code in the AI Era
  • The Paradox of Scale: Why the ‘Human Premium’ is the Ultimate Luxury in an AI-Saturated Market
  • From Generative to Agentic: How Asia is Redefining Marketing with AI Ecosystems and the ‘Human Premium’
  • 10 New Words That Defined 2025
  • X
©2021 Sparkle Insights. All Right Reserved.