Blog
Asian Americans and BLM from the Blasian Perspectives
By Caitlyn Chun The Black Lives Matter (BLM) and Stop Asian Hate (SAH) movements not only underscore the complicated issue of racial relations in...
Asian American Youth Activism and the Passing of TEAACH in Illinois
By Misha Gandhi Unlike their parents and previous generations of Asian Americans, today’s Asian youth are more outspoken and active in civic...
The Birthplace of Meat Substitutes
By Brittany Chiu Plant-based proteins have been all the rage with companies such as Beyond Meat, Impossible Foods, Perfect Day and Eat Just,...
DEI Research Do’s and Don’ts
By Iris Yim More than a year and a half later, we're still living in the middle of the pandemic. The pandemic no doubt has left indelible marks on...
One Size Doesn’t Fit All Part 2: The Rise of Cultural Empathy and its Implications for Marketing Research and Marketing
By Roben Allong, Iris Yim, Patricia Lopez This article is a follow-up article to an article published last year. This article is also published in...
The unintended result of China’s censorship – making gay themed drama mainstream
Asian dramas are not only popular in their home countries but also have worldwide appeal and influence. It started with the widespread of Korean pop...
One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing
By Roben Allong, Patricia Lopez, Iris Yim COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic...
WeChat is more than a messaging app, it’s a life style app, an ecosystem and … virtual Chinatown?
Launched in 2011 by Tencent, WeChat has evolved from a social media app to an ecosystem, an indispensable part of most Chinese consumers' daily...
Total market research – how to conduct multicultural research without losing the cultural insights
The Total Market debate has been going on for a while so much so that it spawned an organization to tackle the issue - Alliance for Inclusive and...
How to effectively implement total market strategy – taking a chapter from the Pixar new film “Coco”
The marketing industry has been dominated by the idea of Total Market in the past few years. While the definition of Total Market is still being...