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K-pop: The Global Buzz and Marketing Blitz

by Sparkle Insights | Mar 6, 2025 | Media and Entertainment, Multicultural Marketing, Popular Culture

By Brittany Chiu   The global success of K-pop over the past decade has revolutionized the music industry and created vast marketing and advertising opportunities, especially in North America. As K-pop continues to expand its international footprint, the...
Celebrating Unity through Korean Culture – Inspiration from the 2022 KoreaFest in Raleigh, NC

Celebrating Unity through Korean Culture – Inspiration from the 2022 KoreaFest in Raleigh, NC

by Sparkle Insights | Nov 22, 2022 | Asian American, Blog, Culture, DEI, Popular Culture

By Iris Yim According to the Census 2020, the Asian population in the US has grown 38.6% from 2010 to 2020. North Carolina is one of the states with the fastest growth rate in the Asian population (68.4%). One sign of the vibrant and growing Asian population in the...

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