Blog
Say My Name
By Brittany Chiu I have a love-hate relationship with my name—Brittany. My father said that he liked the name for what it is, but I always...
Celebrating Unity through Korean Culture – Inspiration from the 2022 KoreaFest in Raleigh, NC
By Iris Yim According to the Census 2020, the Asian population in the US has grown 38.6% from 2010 to 2020. North Carolina is one of the states with...
Asian Americans and BLM from the Blasian Perspectives
By Caitlyn Chun The Black Lives Matter (BLM) and Stop Asian Hate (SAH) movements not only underscore the complicated issue of racial relations in...
Asian American Youth Activism and the Passing of TEAACH in Illinois
By Misha Gandhi Unlike their parents and previous generations of Asian Americans, today’s Asian youth are more outspoken and active in civic...
The Birthplace of Meat Substitutes
By Brittany Chiu Plant-based proteins have been all the rage with companies such as Beyond Meat, Impossible Foods, Perfect Day and Eat Just,...
DEI Research Do’s and Don’ts
By Iris Yim More than a year and a half later, we're still living in the middle of the pandemic. The pandemic no doubt has left indelible marks on...
One Size Doesn’t Fit All Part 2: The Rise of Cultural Empathy and its Implications for Marketing Research and Marketing
By Roben Allong, Iris Yim, Patricia Lopez This article is a follow-up article to an article published last year. This article is also published in...
The unintended result of China’s censorship – making gay themed drama mainstream
Asian dramas are not only popular in their home countries but also have worldwide appeal and influence. It started with the widespread of Korean pop...
One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing
By Roben Allong, Patricia Lopez, Iris Yim COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic...
WeChat is more than a messaging app, it’s a life style app, an ecosystem and … virtual Chinatown?
Launched in 2011 by Tencent, WeChat has evolved from a social media app to an ecosystem, an indispensable part of most Chinese consumers' daily...