As another year comes to a close, Sparkle Insights sends our best wishes to you and your organization.
Looking back on 2022, we’re grateful for our partnership with clients, strategic partners, and industry organizations. In addition to custom research in the multicultural space, we have conducted studies in general market B2B IT and China-based projects. For us, the fun of research lies in the variety of industries and methodologies that we work with. We have also started building a research database with a focus on Asian consumers and doing some in-house recruitment for qual and quant research for better quality control. Sparkle Insights continues to be actively involved in industry organizations such as Asian American Advertising Federation (3AF) and Alliance for Inclusive and Multicultural Marketing (AIMM) through 3AF to contribute to the multicultural marketing community. Lastly, we have released a number of whitepapers on our website including:
- Optimistic and Resilient, Multicultural Consumers Power the Pandemic Economy and Beyond: Their Behaviors, Attitudes, and Outlooks via partnership with The Filipino Channel
- The Future of Advertising to Asian Americans – recap reports of 3AF’s 2022 Asian Marketing Summit
We anticipate 2023 to be another impactful year where our multicultural market research insights can help you evaluate, plan, and orchestrate your business objective into reality. Please look forward to more of our whitepapers and other news.
Here’s wishing 2023 holds the key to greater success and growth together!
Happy holidays,
Iris Yim and Sparkle Insights Team