Blog
AI in the Ad World: Your New Creative Partner
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on...
The $120 M AI Companion Opportunity: Understanding a New Emotional-AI Consumer Space
By Brittany Chiu AI companion apps are projected to generate $120 million in 2025, with users spending over an hour daily in emotionally...
The Emotion Economy Meets the AI Ecosystem: How China’s Youth Are Redefining Consumption Through ‘Yueji’ (悅己) and Digital Companionship
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on...
The Calibration Layer: Why Human Research is the New Source Code in the AI Era
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on...
The Paradox of Scale: Why the ‘Human Premium’ is the Ultimate Luxury in an AI-Saturated Market
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on...
From Generative to Agentic: How Asia is Redefining Marketing with AI Ecosystems and the ‘Human Premium’
By Iris Yim Note: The article is based on the presentations from the China International Advertising Festival and AdAsia 2025 in Beijing on...
10 New Words That Defined 2025
By Iris Yim Every year, new words slip into the mainstream, revealing how culture, technology, and human behavior are evolving. The...
After the Hype: What AI Is Actually Good At
By Iris Yim It’s been a while since generative AI became mainstream, and its impact across industries has been nothing short of seismic. By...
How This Gen X Mom and Market Researcher Keeps Up With Gen Alpha (aka My Kids)
By Iris Yim As a curious Gen X researcher—and a mom trying to understand her 12-year-old daughter Viveka and 16-year-old son Henning—I often...
Where Borders Fade—and Hold: A Journey to the Edge of Europe
By Iris Yim On my visit to Scandinavia this summer, I stopped by a border museum in Kirkenes, in northern Norway, near the Russian border....