Blog
From Fresh Off the Boat to the Front Page of the Wall Street Journal – Yu Shu’s Journey to the American Art Scene
By Iris Yim What does it take to leave everything behind, arrive in a new country with no English, quit nursing school, and—through grit,...
Cultural Currents: Seafood Traditions in U.S. Multicultural Communities
By Iris Yim and Brittany Chiu Seafood is a cornerstone of cultural identity for multicultural communities in the United States, reflecting...
The New Marketing Frontier: How AI is Reshaping Advertising in 2025
By Brittany Chiu AI has rapidly evolved from a futuristic concept to an essential force driving marketing innovation. As we move through...
Love and Deepspace: Revolutionizing Female-Oriented Gaming
By Brittany Chiu For years, the gaming industry has pigeonholed female players into simplistic match-3 puzzles or basic visual novels. But...
The Labubu Effect: How POP MART Is Revolutionizing Consumer Engagement and Creating Collaboration Opportunities
By Brittany Chiu In the competitive landscape of consumer goods, a Chinese phenomenon is reshaping how brands engage with younger audiences...
From Representation to Resonance: What We Learned at the 3AF Impact Series Summit
By Iris Yim In celebration of AAPI Heritage Month, the 3AF Impact Series Virtual Summit convened leading voices in Asian American marketing,...
K-pop: The Global Buzz and Marketing Blitz
By Brittany Chiu The global success of K-pop over the past decade has revolutionized the music industry and created vast marketing and...
China’s Entertainment Rise: Gaming, Animation, and Literature Go Global
By Iris Yim and Brittany Chiu For decades, China's entertainment landscape was heavily influenced by foreign imports—Hollywood blockbusters,...
Level Up: The Untapped Potential of Black Gamers in a $58.7B Industry
By Brittany Chiu The U.S. gaming market is valued at $58.7 billion, with Black gamers making up 15% of the player base. Despite their strong...
Is Google Really for Old People?
By Brittany Chiu In December 2024, a Wall Street Journal article boldly stated that Google was “for old people,” a remark that, at first...