Blog - Sparkle Insights

How This Gen X Mom and Market Researcher Keeps Up With Gen Alpha (aka My Kids)

Jul 27, 2025

By Iris Yim As a curious Gen X researcher—and a mom trying to understand her 12-year-old daughter Viveka and 16-year-old son Henning—I often...

Jul 27, 2025

By Iris Yim On my visit to Scandinavia this summer, I stopped by a border museum in Kirkenes, in northern Norway, near the Russian border....

Jul 27, 2025

By Brittany Chiu The marketing world is undergoing a powerful shift as voice technology moves into the mainstream. With smart speakers...

Jul 27, 2025

By Brittany Chiu In December 2024, the ModRetro Chromatic, a modern reimagining of the classic Game Boy Color, sold out within 24...

Jul 27, 2025

By Iris Yim What comes to mind when you hear the words fast food? If you're in the U.S., chances are the associations aren’t...

Jul 27, 2025

By Iris Yim This summer, I traveled through Scandinavia with my family, reconnecting with my husband’s relatives and exploring some of...

May 20, 2025

By Iris Yim What does it take to leave everything behind, arrive in a new country with no English, quit nursing school, and—through grit,...

May 15, 2025

By Iris Yim and Brittany Chiu Seafood is a cornerstone of cultural identity for multicultural communities in the United States, reflecting...

May 15, 2025

By Brittany Chiu AI has rapidly evolved from a futuristic concept to an essential force driving marketing innovation. As we move through...

May 15, 2025

By Brittany Chiu For years, the gaming industry has pigeonholed female players into simplistic match-3 puzzles or basic visual novels. But...