Sparkle Insights
  • Home
  • About Us
  • Work
  • Services
  • Blog
  • Contact Us
Select Page

Why WeChat should be part of your social media strategy and marketing mix, and why you should care

by sparkleinsights_5n3820 | Aug 27, 2015 | Blog

By Iris Yim   Although WeChat is relatively unknown in the U.S., it has close to 550 million actively monthly users and has become the default social media and a cultural and social phenomenon in China in the short amount of time since its launch in 2011.  ...

Recent Posts

  • One Size Doesn’t Fit All Part 2: The Rise of Cultural Empathy and its Implications for Marketing Research and Marketing
  • Looking for AAPI high school seniors and parents for study in Chicago
  • The unintended result of China’s censorship – making gay themed drama mainstream
  • One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing
  • WeChat is more than a messaging app, it’s a life style app, an ecosystem and … virtual Chinatown?
  • Twitter
  • Linkedin
©2021 Sparkle Insights. All Right Reserved.