We strongly believe that in spite of the plethora of DIY platforms, algorithms and big data, there is always a place and a need for qualitative research, either in person or online. Numbers are powerful. But without the why and human insights, numbers are just numbers and there is never a shortage of it.

Research solutions offered: Online or in-person, OBB, online video focus groups, live text chats, video diary, video ethnography, video shop-alongs