Blog
Rethinking Qualitative Research in the Age of AI
By Iris Yim and Bonnie Curtis In recent years, artificial intelligence has dramatically reshaped the marketing ecosystem. From in-house teams...
Global Flavors Reshaping North America’s Grocery Aisles
By Iris Yim and Brittany Chiu As the multicultural population in North America continues to grow, so does the demand for diverse culinary...
How Films Are Shaping Consumer Behaviors and Market Dynamics
By Iris Yim Netflix continues to redefine its influence, not only by bringing global content to U.S. audiences but also by fostering...
Reframing Multicultural Marketing for a New Era
By Iris Yim In recent years, the landscape of DEI initiatives and multicultural marketing has faced increasing scrutiny and pushback, often...
AI in Action: Key Insights from DigiAsia 2024 on the Future of Marketing and Innovation
DigiAsia 2024 showcased the latest in AI-driven marketing, highlighting its role in creative campaigns, media optimization, and addressing business challenges. Discover key insights on AI’s evolving impact on the industry.
The Adaptation and Integration of Marketing Strategies in Taiwan’s Unique Market Environment
By Iris Yim Originally Aired on September 18, 2024 Introduction The webinar was hosted by the Asian American Advertising...
A Journey Through China in 2024
by Iris Yim From July 1 to 19 this year, I traveled through China with my husband and two children, visiting Xi'an, Xining, and Qinghai Lake...
“Joy of Life Season 2” Breaks Records and Sets New Standards for Chinese Dramas on Global Streaming Platforms
By Brittany Chiu "Joy of Life Season 2"1 has redefined the landscape of Chinese dramas on global streaming platforms, setting unprecedented...
Not Enough Asian Stories for June Pride
By Brittany Chiu How many people do you know are AAPI and identify as LGBT? The Williams Institute at UCLA School of Law’s 2021...
Riding the Next Wave: How Chinese Dramas and Online Novels Are Becoming the New Global Cultural Phenomenon After K-Drama and K-Pop
By Iris Yim Recently, when I took my 11-year-old daughter to a Barnes & Noble at the Southpoint Mall in Durham, NC, I came face to face...