Advancing Asian American, Native Hawaiian, and Pacific Islander Representation In Public Opinion and Survey Research

THE ROLE OF DIVERSITY & INCLUSION IN ASIAN MARKETING

Diversity, equity, and inclusion (DEI) have become central pillars in today’s corporate landscape, driving not only social responsibility but also tangible business outcomes. In this white paper, we delve into the intersection of DEI initiatives and business imperatives, particularly focusing on the Asian American and Pacific Islander (AAPI) communities. Through a series of presentations and panel discussions, key industry leaders have shed light on the significant impact of diversity-focused programs, ethnic media, supplier diversity initiatives, and brand partnerships in fostering community empowerment, driving economic growth, and amplifying voices within the AAPI demographic.

Building Meta Prosper

Speakers: Shay Fan (Program Manager, Meta Prosper, Meta), Anish Patel (Founder & CEO, Tinto Amorio; Co-founder, Achha CPG, Tinto Amorio)

  • Meta Prosper emerged as a response to the need for better support for the AAPI community within Meta, showcasing the importance of internal advocacy for diversity initiatives.
  • The program aims to empower, connect, and provide assistance to small businesses, creators, and nonprofits within Asian communities, driving economic impact and fostering invaluable connections.

 

Asian American Media: A Source of Community Empowerment and Advocacy Speakers: Susan delos Santos (Marketing Director, The Filipino Press), Jay Kim (President, AAAZA)

 

  • Ethnic media, such as The Filipino Press, serves as a vital bridge to connect with consumers and actively contributes to community organizations and supporting local businesses.
  • The Asian American Advertising Federation (3AF) plays a crucial role in advancing the Asian American marketing industry through education, advocacy, and fostering collaboration among stakeholders.

 

Creating Connections between AANHPI Businesses Speaker: Ying McGuire (CEO & President, National Minority Supplier Development Council, NMSDC)
  • The National Minority Supplier Development Council (NMSDC) aims to serve as a growth engine for certified minority-owned businesses, enabling economic equity and driving wealth for systemically excluded communities.
  • Businesses owned by the Asian, Native Hawaiian, and Pacific Islander (AANHPI) community collectively generated an impressive $94 billion in annual revenue, reflecting remarkable economic progress within this sector.
Amplifying AAPNHI Voices By Activating DEIB & Brand Partnerships Speakers: Tony Gonzalez (CEO & Co-Founder, Mundial Media), Day Nahm (Senior Account Executive, Asian Media Group), Nancy Diaz (Vice President and Chief Diversity, Equity & Inclusion, Alliance for Inclusive and Multicultural Marketing, AIMM), Theresa Mai Wright (VP Media Sales & Marketing, LITTLE SAIGON TV), Jay Kim (President, AAAZA)
  • AIMM collaborates with organizations like 3AF to empower marketers in accurately portraying cultural diversity and engaging with AAPNHI communities.
  • Engagement strategies for AAPNHI communities include dispelling misconceptions, allocating focused budgets, and considering multigenerational household dynamics to unlock the $1.6 trillion AAPI consumer potential.
  • Inclusive marketing initiatives, led by organizations like AIMM, AIMM’s collaboration with 3AF, aim to accurately portray cultural diversity and engage with AAPNHI communities.
  • Understanding the audience’s demographics, purchasing power, and media landscape is crucial for effective engagement and resonating authentically with diverse audiences.

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