What is the purpose of the Asian American Consumer/Media Advisory?
The Advisory is created by Sparkle Insights on behalf of its clients. Consumer insight plays a critical role in informing companies in terms of how to improve their products/services and how to communicate with consumers. The purpose of this advisory is to provide insights on Asian American consumer experiences and media consumption so that marketers and advertisers can reflect authentic Asian American consumer experience in advertising and other marketing communications.
By entering the registration survey, you agree that all the information you provide is true and accurate. Membership confirmation and sign-up bonus will be sent out after data validation. Duplicate entries, entries from duplicate IP addresses and non-US IP addresses and entries identified as fraudulent behaviors will be removed from the database without notice.
What is market research?
Market research is the process of collecting and analyzing data by talking to consumer or businesses via focus groups, individual interviews, surveys, etc. Organizations rely on this type of data to make informed decisions about products, services, and/or markets.
When you participate in market research studies, you will have opportunities to evaluate advertisement concepts before they go into production and go on air, or evaluate packaging concepts for a consumer package good product, or share your product usage experience, or discuss your cultural identity and lifestyle, etc. etc. There are many different types of market research studies for different products, brands and industries and that’s what makes it fun!
Why is it important for you to participate?
Market research informs marketing and advertising communication and how Asian Americans are portrayed in media and advertisement. You can be a spokesperson for the AAPI community and your input will contribute to authentic and accurate portrayal of Asian Americans in advertisement.
How can I receive payment?
You will receive a $5 Amazon gift card for signing-up and a $10 Amazon gift card for each survey you complete. Sign-up gift cards will be sent after validation and survey rewards will be sent immediately upon survey completion.
Can I make referrals?
Yes, the more and merrier. You will have the option to invite friends after your advisory membership is confirmed.You will receive a $5 Amazon gift card for every validated referral. The gift card will be added to your account after your referral answers the sign up questions and signs up for the advisory.
About Sparkle Insights
Sparkle Insights is a full-service research and strategy firm with expertise in multicultural insight development. We help marketers and advertisers better understand multicultural consumers’ needs and perspectives to ensure culturally relevant communication.
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