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Global Flavors Reshaping North America’s Grocery Aisles

by Sparkle Insights | Mar 5, 2025 | Grocery, Multicultural Marketing, Shopping

By Iris Yim and Brittany Chiu   As the multicultural population in North America continues to grow, so does the demand for diverse culinary experiences. Ethnic foods, particularly Asian cuisines, have transitioned from niche offerings to mainstream staples,...
Kavi Sharma, American Girl’s 2023 Girl of the Year

Kavi Sharma, American Girl’s 2023 Girl of the Year

by Sparkle Insights | Jan 7, 2023 | Asian American, Culture, DEI, Multicultural Marketing, Popular Culture

By Brittany Chiu   American Girl, the doll maker, recently just released their “Girl of the Year” for 2023. Her name is Kavi Sharma, short for Kavika. As you might have guessed from the name, Kavi is Desi. She’s from New Jersey and loves to sing...
DEI Research Do’s and Don’ts

DEI Research Do’s and Don’ts

by Sparkle Insights | Nov 2, 2021 | African American, Asian American, Hispanic, Multicultural Marketing

By Iris Yim More than a year and a half later, we’re still living in the middle of the pandemic. The pandemic no doubt has left indelible marks on every aspect of our lives, and along with it the way to communicate and engage consumers. The pandemic has exposed...

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