- The unintended result of China’s censorship – making gay themed drama mainstream
- One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing
- WeChat is more than a messaging app, it’s a life style app, an ecosystem and … virtual Chinatown?
- Total market research – how to conduct multicultural research without losing the cultural insights
- How to effectively implement total market strategy – taking a chapter from the Pixar new film “Coco”