by Sparkle Insights | Apr 14, 2021
If you have a data base of customer and have high annual research volume, it’s worthwhile investing in an online research community so that you can get results in a timely basis to inform business decisions. In addition to the benefits of cost and time efficiency you...
by Sparkle Insights | Apr 14, 2021
If you have limited resources, it’s possible to get both numbers and why in a hybrid qualitative, quantitative study instead of doing stand-alone qualitative and quantitative studies respectively. Depending on the research objectives, it could be either a survey with...
by Sparkle Insights | Apr 14, 2021
Whether it’s concept evaluation to optimize your campaigns, comprehensive awareness and usage study for market entry, or tracking studies, you can get all major segments – General Market, African American, Hispanic and Asian American – covered in one study for overall...
by Sparkle Insights | Apr 13, 2021
We strongly believe that in spite of the plethora of DIY platforms, algorithms and big data, there is always a place and a need for qualitative research, either in person or online. Numbers are powerful. But without the why and human insights, numbers are just numbers...
