Chinese designer Liu Yang used images to illustrate the differences between the East and the West in her book “Differences between the East and the West” after living 13 years in China and in Germany respectively. I thought these illustrations are very insightful and explain the cultural differences in a concise and humorous way and are helpful for those of us who are in the space of multicultural/cross-cultural marketing.
Attitudes
Self Image
Impression of the Other
Perception of Beauty
Attitudes towards Something New
Impact of Weather on Mood
Anger Management
Communication
Communication of Opinions
Communication of Ideas
Family and Relationship
Relationship
Children
Senior’s Life
Work
Boss
Problem Solving
Lifestyle
Lifestyle
Get Together
In a Restaurant
Street Scene on the Weekend
Food
Fashion
Sun
Shower Time
Transportation
When They Travel
Relationship with Animals (Companion or Food)
