Bridging Cultures: Redefining Engagement In the AANHPI Market
Stay at the forefront of Asian American consumer trends and multicultural marketing strategies with the 3AF 2024 Asian Marketing Summit report. This premier event brought together industry pioneers, data experts, and creative leaders to share groundbreaking insights on engaging the dynamic and diverse Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities. These presentations offer actionable takeaways to help you connect authentically with this influential audience.
Why should you download this report?
- Comprehensive Insights: Learn how Amplify AAPI, advanced census tools, and innovative AI solutions are redefining data accuracy and consumer engagement.
- Cultural Connections: Discover how music, cinema, and culturally significant holidays shape marketing strategies that resonate deeply with AANHPI audiences.
- Practical Strategies: Get proven approaches from industry leaders at Toyota, UnitedHealthcare, Procter & Gamble, and more to personalize outreach, enhance inclusivity, and drive business growth.
- Market Trends: Stay informed on the evolving influence of AANHPI voters, retail media advancements, and the impact of Asian American representation in global media.
Events From the Summit
- Advancing Inclusivity in Survey Research
Speakers: Daphne Kwok (AARP), Alex Chew (Amplify AAPI), Matrika Chapagain, Ph.D. (AARP Research) - Beyond Borders: Harnessing Multicultural Insights and Census Bureau Data
Speakers: Iris Yim (3AF, Sparkle Insights), Susana Guerra Privett (U.S. Census Bureau) - Innovative Strategies for Personalization and Diversity in Retail Media
Speaker: Harvey Ma (Former VP, Albertsons Media Collective) - Navigating New Norms: Brand Innovation Through Global Sensibility and Inclusion
Speaker: Steven Moy (CEO, Moy & Halter) - Striking a Chord: Amplifying Brand Voices Through the Power of Asian American Music
Host: Cheryl Lee (Intertrend Communications)
Panelists: Eric Nam (DIVE Studios), Brian Nam (DIVE Studios), Ronny Ho (Spotify), Mike Chuthakieo (88rising) - Asian Cinema Growth and Opportunities
Host: Ajay Bansiwal (Datawrkz)
Panelists: Michael Spaeth (Alerion Services), Eric Bond (Cinemark) - Exploring the Rich Tapestry of Greater Dallas’ Asian Americans History
Speaker: Stephanie KyeongSeon Drenka (Dallas Asian American Historical Society) - Celebrating Asian Days of Significance
Speaker: Howard Lichtman (Ethnicity Matters) - The Impact of AAPI Voters in 2024 and Beyond
Host: John Ishiyama, Ph.D. (University of North Texas)
Panelists: Chanda Parbhoo (SAAVETX), Patricia Ratulangi (Nielsen), Joe Min (Intertrend Communications) - From Complexity to Clarity: UnitedHealthcare’s Journey to Simplify Healthcare Access for Asian Americans
Speaker: Chris Law (UnitedHealthcare) - Fueling Growth Through Inclusion
Speaker: Yea Yun Chow (Procter & Gamble) - Speaking Their Language: How New York Life Connects With Diverse Consumers
Speaker: Shiny Qin (New York Life) - From Tension to Triumph: The Power of Alignment and Trust in Creating Great Work
Speakers: Tyler McBride (Toyota North America), Matthew Choy (Intertrend Communications)