3AF 2022 Asian Marketing Summit—The Future of Advertising to Asian Americans
This report covers the summary of most sessions at the 2022 3AF Asian Marketing Summit on 05/10-12, 2022.
The topics covered include:
- Asian Media Landscape
- Asian American Deep Dive
- Everyone is Talking About Podcasts But Me!
- Thriving and Loyal: Asian Automobile Buyers
General Motors’ DEI Initiatives
- Why Authenticity Matters: Toyota’s Approach to Asian Consumers
- 2020 Census Results for the Asian American Population
- Asian Americans’ Mindset and Outlook in the Post-Pandemic New Normal
- The Opportunity Gap – How to Allocate Budget to Asian Marketing
- Behind the Scenes – Making of the Film “Chinatown Rising”
- The Rise of Asian Americans in Popular Culture
- Asians @ Amazon – Elevating Employee Engagement at the World’s Largest Online Retailer
- ERG Best Practices
- The Power of ERGs – Igniting Change in Corporate America
- Intersection of DEI and Marketing
- The Value of Community to Brands
- Why Mentorship and Leadership Development Matters!