Differences between the East and the West

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Chinese designer Liu Yang used images to illustrate the differences between the East and the West in her book “Differences between the East and the West” after living 13 years in China and in Germany respectively.  I thought these illustrations are very insightful and explain the cultural differences in a concise and humorous way and are helpful for those of us who are in the space of multicultural/cross-cultural marketing.

 

Attitudes

Self Image

Self image

Impression of the Other

Impression of the other

Perception of Beauty

Perception of beauty

Attitudes towards Something New

Attitudes towards something new

Impact of Weather on Mood

Impact of weather

Anger Management

Anger management

 

Communication

Communication of Opinions

Communication of opinions

Communication of Ideas

Communication of ideas

 

Family and Relationship

Relationship

Relationship

Children

Children

Senior’s Life

Senior's life

 

Work

Boss

Boss

Problem Solving

Problem solving

 

Lifestyle

Lifestyle

Life style

Get Together

Get together

In a Restaurant

In a restaurant

Street Scene on the Weekend

Street scene on the weekend

Food

Food

Fashion

Fashion

Sun

The Sun

Shower Time

Shower time

Transportation

Transportation

When They Travel

When they travel

Relationship with Animals (Companion or Food)

Relationship with animals (companion or food)